Product Design
Geuther
Modernizing
Modernizing Geuther children's furniture's product portfolio, Studio Überdutch prioritized a future-proof design approach while respecting the traditional techniques of hand wood crafting. A balance of form, function, and safety standards, ensures that the refined product proposal caters to generations to come. The renewed product line includes both individual furniture pieces and crafted sets that seamlessly shape cohesive children's rooms
Project in numbers
- 4 years designing for Geuther
- Over 15 individual furniture items
- Over 20 furniture set designs
- 4 years designing for Geuther
- Over 15 individual furniture items
- Over 20 furniture set designs
Design as a whole
We helped Geuther develop a new corporate identity by providing guidance and collaborating with graphic designers on the new corporate elements. This rebranding initiative resulted in a new logo, a modernized product line, and revamped packaging solutions for the Geuther brand.
The chair
An example of our future-proof design is a chair that literally grows with its user. The adjustable elements of the design accommodate the backrest needs of children of all ages. A mix of metal and wood materials results in a modern look and ensures the durability of the product for years to come.
